A dictionary of Marshall McLuhan’s quotations

You have to work at innocence. I don’t think innocence is a thing that drops on your head like snow. No, I think innocence is as hard to achieve as great sophistication. It’s being capable of excluding from one’s deepest realizations the idiocy of scorekeeping, of feeling you must be with the latest phrase, or with the hippest features.
“Love,” in Saturday Night, Vol. 82 ,No. 2, February, (1967), p 33
Year: 1967
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan