A dictionary of Marshall McLuhan’s quotations

You see the human unconscious is the total experience of mankind stored without any story line, just jumbled and assembled in the human unconscious. Now with instant dispersal and instant retrieval systems, we have – by the mere fact of the instantaneous, the all-at-once – put outside us the unconscious which is part of that return to the age of the hunter, the most primitive form of human society. With the latest technology we encounter the most primitive forms of human association, part of our own unconscious life.
“Information Hunt Looms Big”, in College and University Journal, Vol 6, No. 2, Spring, 1967, p 6
Year: 1967
Chapter: Consciousness
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan