You take a statement and turn it around, using it as probe into the environment instead of using it descriptively—as a means of packaging information, already picked up—the idea of using language and statement as probe in this sense just baffles [my critics].
“The Hot And Cool Interview” (1967), in Media Research (1997), p 50
Year: 1967
Chapters:
Chiasmus, Flips, Reversals | Probe
↪ Also at #5781
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan