A dictionary of Marshall McLuhan’s quotations

I have not wandered so far from literature as might appear. In so far as literature is the study and training of perception, the electric age has complicated the literary lot a great deal. However the new extensions of our senses have greatly enhanced the role of language for coping with the total environment. As the total environment becomes a technologically prepared environment, languages assume new roles over and above the confrontation of the printed page. Yet the literary man is potentially in control of the strategies needed in the new sensory environment. Language alone includes all the senses and interplay at all times.
Letter to Michael Wolff, July 3, 1964, in Letters of Marshall McLuhan (1987) p 304
Year: 1964
↪ Also at #3195, #3241
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan