As the total environment becomes a technologically prepared environment, language assumes new roles over and beyond the confrontation of the printed page. Yet the literary man is potentially in control of the strategies needed in the new sensory environment.
Language alone includes all the senses and interplay at all times. Perhaps the weakness of literacy as such is its tendency to play up the visual aspects of language at the expense of all the other senses.
Letter to Michael Wolff, July 3, 1964, in Letters of Marhsall McLuhan (1987), p 304
Year: 1964
Chapters:
Language | Training of Perception
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan