And the general tendency is to use the audience as a work force … — “Information Hunt Looms Big” (1967), p 5 | The MMM

A dictionary of Marshall McLuhan’s quotations

And the general tendency is to use the audience as a work force instead of as a target or consumer.

“Information Hunt Looms Big” (1967), p 5

Quote #4251

Year: 1967

Chapters: Audience, Public, Mass | Chiasmus, Flips, Reversals | McLuhanisms & Zingers

↪ Also at #539, #1066

Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan