A dictionary of Marshall McLuhan’s quotations

…there are other extraordinary flips resulting from technological advance. And the general tendency is to use the audience as a work force instead of as a target or consumer.
“Information Hunt Looms Big”, in College and University Journal, Vol 6, No. 2, Spring, 1967, p 5
Quote #539
Year: 1967
Chapters: Audience, Public, Mass | Chiasmus, Flips, Reversals | McLuhanisms & Zingers
↪ Also at #1066, #4251
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan