The new art form of our time is the media themselves, not painting, not movies, not drama, but the media themselves have become the new art forms.... I write cartoons…I have wanted to write a play, for a long time, on the media . And the media themselves are the avant-garde of our society. Avant-garde no longer exists in painting and music and poetry, it's the media themselves.
“Jean Pare interview”, in Forces magazine a Hydro Quebec publication, No.22, (1973), p 14
Year: 1973
Chapters:
Hot & Cool | Media
↪ Also at #2757
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan