A dictionary of Marshall McLuhan’s quotations

The new art form of our time is the media themselves, not painting, not movies, not drama, but the media themselves have become the new art forms.... I write cartoons…I have wanted to write a play, for a long time, on the media . And the media themselves are the avant-garde of our society. Avant-garde no longer exists in painting and music and poetry, it's the media themselves.
“Jean Pare interview”, in Forces magazine a Hydro Quebec publication, No.22, (1973), p 14
Year: 1973
Chapters: Hot & Cool | Media
↪ Also at #4440
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan