Blake had the insights but not the technical resources for rendering his vision. Paradoxically, it was not through the book but through the development of the mass press, especially the telegraph press, that poets found the artistic keys to the world of simultaneity, or of modern myth. It was in the format of the daily press that Rimbaud and Mallarmé discovered the means of rendering the interplay of all the functions of what Coleridge called the "esemplastic" imagination. * For the popular press offers no single vision, no point of view, but a mosaic of the postures of the collective consciousness, as Mallarmé proclaimed.
“THE GALAXY RECONFIGURED or the Plight of Mass Man in an Individualist Society” in The Gutenberg Galaxy: the Making of typographic man (1962), p 267-268. * McLuhan is referring to his article “Joyce, Mallarmé and the Press", in The Sewanee Review, Vol.62, No.1, Jan-March (1954) p 38-55. Reprinted in The Interior Landscape The Literary Criticism of Marshall McLuhan, (1969), p 5-21
Year: 1962
Chapters:
Blake, William | Coleridge | Corporate Consciousness | Imagination | Living Unity | Media Effects
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan