It was in the format of the daily press that Rimbaud and Mallarm… — The Gutenberg Galaxy: the Making of typographic man (1965), p 267-268. * McLuhan is referring to his article “Joyce, Mallarmé and the Press", in The Sewanee Review, Vol.62, No.1, Jan-March (1954) p 38-55. Reprinted in The Interior Landscape The Literary Criticism of Marshall McLuhan, (1969), p 5-21

A dictionary of Marshall McLuhan’s quotations

It was in the format of the daily press that Rimbaud and Mallarmé discovered the means of rendering the interplay of all the functions of what Coleridge called the "esemplastic" imagination. * For the popular press offers no single vision, no point of view, but a mosaic of the postures of the collective consciousness, as Mallarmé proclaimed.

The Gutenberg Galaxy: the Making of typographic man (1965), p 267-268. * McLuhan is referring to his article “Joyce, Mallarmé and the Press", in The Sewanee Review, Vol.62, No.1, Jan-March (1954) p 38-55. Reprinted in The Interior Landscape The Literary Criticism of Marshall McLuhan, (1969), p 5-21

Quote #3566

Year: 1965

↪ Also at #642, #1191, #1411, #2898, #4570