It is the framework that changes with new technology, and not th… — Understanding Media (1964), MIT/Routledge edition, p 219 | The MMM

A dictionary of Marshall McLuhan’s quotations

It is the framework that changes with new technology, and not the picture within the frame.
Marshall McLuhan

Understanding Media (1964), MIT/Routledge edition, p 219

Quote #6677

Year: 1964

Chapters: Technology | Change

↪ Also at #974

Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan