It is the framework that changes with new technology, and not th… — Understanding Media (1962), MIT/Routledge, p 219 | The MMM

A dictionary of Marshall McLuhan’s quotations

It is the framework that changes with new technology, and not the picture within the frame.

Understanding Media (1962), MIT/Routledge, p 219

Quote #974

Year: 1962

Chapters: Change | Technology

↪ Also at #6677

Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan