The bureaucratic organization of print cliche with uniform products and prices gives rise to capitalism as well as to the corporate activities of the scientist. This became more and more pronounced during the seventeenth and eighteenth centuries. Adam Smith and Ben Franklin are sufficient exemplars of the glorification of fragmentation applied to industry and morals alike.
From Cliché to Archetype with Wilfred Watson (1970), p 196
Year: 1970
Chapters:
Print | Specialism
↪ Also at #5728
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan