The bureaucratic organization of print cliche with uniform products and prices gives rise to capitalism as well as to the corporate activities of the scientist. This became more and more pronounced during the seventeenth and eighteenth centuries. Adam Smith and Ben Franklin are sufficient exemplars of the glorification of fragmentation applied to industry and morals alike.
Print provoked the development of nationalism, because, for the first time, everyone could see their mother tongue and not just hear it. In fact, people's consciousness of their national identity took root in a visual ground. The world of print is visual.
“Keys to the Electronic Revolution,” Interview, Pierre Babin, 1977, in The Medium and the Light (1999), p 47
Year: 1977
Chapters:
Print | Specialism
↪ Also at #6487
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan