Radio had a fantastic and profound effect in retrieving the ordinary tribal consciousness of Germany in the twenties and thirties. TV, which is an addictive inner trip (regardless of program), sent American youth in pursuit of the occult and group awareness. Since there are no visual or quantifiable connections between radio and TV and their effects, Western man humbly and dumbly submits to their magic.
“Violence of the Media”, in Marshall McLuhan: The Man and his Message (1989), p 94
Year: 1989
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan