A dictionary of Marshall McLuhan’s quotations

We have to know what we are doing in advance.
We have to repeat what we were about to say.
“The Be-Spoke Tailor” in Explorations 8, October (1957), unnumbered page “section 4”, the entire issue later reprinted as Verbi-Voco-Visual, (1967),no page numbers in original or reprint.
Year: 1957
↪ Also at #2262, #3643, #4172
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan