A dictionary of Marshall McLuhan’s quotations

We have to know what we are doing in advance.
We have to repeat what we were about to say.
“The Be-Spoke Tailor” in Explorations 8, October (1957),unnumbered page “section 4”, Issue later reprinted as Verbi-Voco-Visual, (1967), no page numberings in reprint.
Year: 1957
↪ Also at #3643, #4172, #6226
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan