The machine is power. And practical politics mean quite simply that the machine must assume increasingly its most powerful form. The shape and rational form of man is now irrelevant. The will of all society has persisted in this direction for more than a century. Enthusiastic abdication on behalf of the machine. Eager embrace of man when deloused of his humanity by technics. That is the impatient wish, the wider hope embedded in the Luce publications [Time, Life, and Fortune] examined here.