A dictionary of Marshall McLuhan’s quotations

The only practical problem which remains today is that of restoring human dimensions so that a merely human order can become relevant and practical once more. It is obvious that, humbly envisaged, the machine could have helped to do this. But any rational hope in that quarter is now gone. The machine is power. And practical politics mean quite simply that the machine must assume increasingly its most powerful form. The shape and rational form of man is now irrelevant. The will of all society has persisted in this direction for more than a century. Enthusiastic abdication on behalf of the machine. Eager embrace of man when deloused of his humanity by technics. That is the impatient wish, the wider hope imbededed in the Luce publications examined here (Time, Life and Fortune).
“The Psychopathology of ‘Time” and “Life” (1949) republished in The Scene Before You (1955), p 159
Year: 1949
↪ Also at #2644, #6683, #6979
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan