You can never perceive the impact of any new technology directly… — Address at Vision '65, The American Scholar, Spring, 1966, p 202 | The MMM

A dictionary of Marshall McLuhan’s quotations

You can never perceive the impact of any new technology directly, but it can be done in the manner of Perseus looking in the mirror at Medusa. It has to be done indirectly.

Address at Vision '65, The American Scholar, Spring, 1966, p 202

Quote #4682

Year: 1966

Chapters: Environment | Media Study | Rear View Mirror

↪ Also at #2073, #6032

Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan