A dictionary of Marshall McLuhan’s quotations

You can never perceive the impact of any new technology directly, but it can be done in the manner of Perseus looking in the mirror at Medusa. It has to be done indirectly.
“Address at Vision 65”, in The American Scholar, Spring, 1966, p 202
Quote #6032
Year: 1966
Chapters: Environment | Media Study | Rear View Mirror
↪ Also at #2073, #4682
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan