They [pop culture icons] exist not so much in themselves but as types of collective life felt and perceived through a mass medium. L'il Abner, Bob Hope, Donald Duck, and Marilyn Monroe become points of collective awareness and communication for an entire society. And as technology increasingly undertakes to submit the entire planet as well as the contents of consciousness to the purposes of man's factive intelligence it behooves us to consider the whole process of magical transformation involved in the media acutely and extensively.