And as technology increasingly undertakes to submi the entire pl… — “Sight, Sound and the Fury”, Commonweal, April 9, 1954, Vol. 60, No. 1, p 10. Later reprinted in Mass Culture: The Popular Arts in America,1964, pp. 489-495.

A dictionary of Marshall McLuhan’s quotations

And as technology increasingly undertakes to submi the entire planet as well as the contents of consciousness to the purposes of man's active intelligence it behooves us to consider the whole process of magical transformation involved in the media acutely and extensively.

“Sight, Sound and the Fury”, Commonweal, April 9, 1954, Vol. 60, No. 1, p 10. Later reprinted in Mass Culture: The Popular Arts in America,1964, pp. 489-495.

Quote #4700

Year: 1954

Chapters: Celebrity and Fame | Dropout | Extending Consciousness | Living Unity | Media Study

↪ Also at #942, #2154