What Western philosophers, right, left, and center, have continu… — “The Argument: Causality in the Electric World”, in Technology and Culture, Vol.14, No. 1, January (1973), p 16, reprinted in McLuhan Unbound # 3, (2005), p 26

A dictionary of Marshall McLuhan’s quotations

What Western philosophers, right, left, and center, have continued to ignore is that matching the old excludes making the new. Concepts always follow percepts. In fact they are a kind of ossification of percepts — endlessly repeated percepts which frequently obscure invention and innovation.

“The Argument: Causality in the Electric World”, in Technology and Culture, Vol.14, No. 1, January (1973), p 16, reprinted in McLuhan Unbound # 3, (2005), p 26

Quote #3781

Year: 1973

Chapters: Matching and Making | Percept

↪ Also at #5314