Ension TheoryWe need new perceptions to cope. Our technologies a… — “The Hot and Cool Interview with Gerald Stearn“, in McLuhan: Hot & Cool: A Primer For The Understanding Of & A Critical Symposium With A Rebuttal By McLuhan ,(1967), p 292, reprinted in Marshall McLuhan Essays Media Research: Technology Art Communication, (1997), p 78

A dictionary of Marshall McLuhan’s quotations

Ension Theory
We need new perceptions to cope. Our technologies are generations ahead of our thinking. If you even begin to think about these new technologies you appear as a poet because you are dealing with the present as the future. That is my technique.

“The Hot and Cool Interview with Gerald Stearn“, in McLuhan: Hot & Cool: A Primer For The Understanding Of & A Critical Symposium With A Rebuttal By McLuhan ,(1967), p 292, reprinted in Marshall McLuhan Essays Media Research: Technology Art Communication, (1997), p 78

Quote #5999

Year: 1967

Chapters: Anticipating Change | McLuhan on McLuhan | Rear View Mirror

↪ Also at #282, #3911, #5988, #6002

Ension TheoryWe need new perceptions to cope. Our technologies are generations ahead of our thinking. If you even begin to think about these new technologies you appear as a poet because you are dealing with the present as the future. That is my technique.

Ension Theory
We need new perceptions to cope. Our technologies are generations ahead of our thinking. If you even begin to think about these new technologies you appear as a poet because you are dealing with the present as the future. That is my technique.