A dictionary of Marshall McLuhan’s quotations

[P]eople have never, in any age…known what they were doing, that is, what the effects would be of what they were doing…
First Fordham Lecture (1967), in Understanding Me (2002), p 144
Quote #6413
Year: 1967
Chapters: Mastering Technology | Media Effects | Rear View Mirror | Sleepwalkers
↪ Also at #3761, #4533, #5985
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan