[P]eople have never, in any age��known what they were doing, th… — First Fordham Lecture, 1967, reprinted in Understanding Me (2002), p 144 | The MMM

A dictionary of Marshall McLuhan’s quotations

[P]eople have never, in any age��known what they were doing, that is, what the effects would be of what they were doing…

First Fordham Lecture, 1967, reprinted in Understanding Me (2002), p 144

Quote #3761

Year: 1967

Chapters: Mastering Technology | Media Effects | Rear View Mirror | Sleepwalkers

↪ Also at #4533, #5985, #6413

Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan