A dictionary of Marshall McLuhan’s quotations

[P]eople have never, in any age…known what they were doing, that is, what the effects would be of what they were doing…
First Fordham Lecture, 1967, reprinted in Understanding Me (2002), p 144
Quote #4533
Year: 1967
Chapters: Mastering Technology | Media Effects | Rear View Mirror | Sleepwalkers
↪ Also at #3761, #5985, #6413
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan